Throughout the year, we were tasked with creating digital content to support Uniqlo's many core products. We examined each product's unique functional benefit, along with its core audience, to determine the best format. All in all, we created everything from interactive stories, to dance videos, to editorial photo shoots, to custom Pinterest boards, to documentary films. Ultimately the work was translated into six languages and broadcasted throughout their global network - extending from digital to TV, in-store and OOH. Below is a sampling of some of my favorites.