I affectionately refer to this campaign as the little banner that could. To promote the much-hyped return of the VW Rabbit, we created a banner that celebrates the behavior that rabbits are most famously associated for. Of course, we didn't say it outright; rather, we left it blank and let people use their imagination. This little 300x250 banner was so popular that it was picked up in over 30 different blogs, and kept users entertained for an average of 4 minutes.
Cannes Gold - Cyber
Webby Winner - Interactive/Display
One Show Shortlist - Interactive