To make a big splash at annual Auto Shows, we created an experience to celebrate the happiest moments of driving – singing in the car – and we paired it with the happiest car around – the VW Beetle. We let people rock out to their favorite songs in the comfort of a special sound-proof Beetle. Each performance was captured on video and streamed online where people could browse, share and vote on their favorite karaoke moments. Top performers were awarded special prizes.
One Show - Shortlist
Webby People's Choice - Online Guerilla Marketing
D Show Winner - Innovative Media