✊ So, so, so f*cking proud of this one ✊
To confront media sexism, Dove hijacked the conversation surrounding the world's largest sporting event. We built a powerful AI tool to identify sexist quotes around the clock and the globe. Whether it was said online, on the radio, or on TV, we gave everyone the ability to Tweet sexist quotes directly back at the publication that said it with the click of a button. Our campaign galvanized an online movement that held the media accountable in real-time, and helped set a new standard for how to cover female athletes.
AWARDS
Webby Winner - Corporate Social Responsibility
Webby People's Voice - Corporate Social Responsibility
Clio Sports Grand - Social Good
Clio Sports Gold - Single Platform Campaign
Clio Sports Silver - Integrated Campaign
Clio Sports Silver - Billboard
Clio Beauty Gold - Social Good
Clio Beauty Silver - Integrated Campaign
Clio Beauty Silver - Single Platform Campaign
Clio Silver - Integrated Campaign
London International Awards Silver - Public Service
London International Awards Silver - Social Media
London International Awards Bronze - Brand Action
London International Awards Finalist - Integration
MMA Smarties - Best In Show
MMA Smarties Gold - Social Impact
MMA Smarties Gold - Media Strategy
FWA - Site Of The Day
Marketing Dive - Campaign Of The Year
Shorty Social Good Winner - Best Use of Hashtag
Shorty Social Good Shortlist - Best In News & Media
Shorty Social Good Shortlist - Best Integrated Campaign
Twitter Awards Gold - #Scale
New York Festival 3rd Prize - Social Media & Viral
Creative Pool Winner - Out Of Home
Creative Pool Winner - Digital
D&AD Wood Pencil - Digital Marketing
Art Directors Club Merit - Campaign Site
Art Directors Club Merit - Content Strategy
Jay Chiat Awards Bronze - National Strategy