Show us more women who look like me.
70% of womxn still don’t see themselves represented in media and advertising. And research continues to prove that stereotypical representations limit womxn in countless ways, from their health and relationships to their opportunities in life.
Project #ShowUs is an ongoing alliance between Dove, Getty Images, and GirlGaze to build the world’s largest the world’s largest stock photo library created entirely by female-identifying and non-binary individuals to shatter beauty stereotypes by showing womxn as they are. To date, the collection includes nearly 6,000 photographs from 39 countries (and counting!), depicting womxn exactly as they are, not as others believe they should be. No digital distortion, no false narratives, no apologies. Every tag of personally written by the photo subject themselves, so they can be defined on their own terms. Made available to all media & advertisers worldwide.
10% of every image licensed supports womxn photographers, so the collection – and commercial opportunities for female-identifying photographers – continues to grow. Every day, industry changemakers worldwide continue to pledge their support by using the images in their campaign.
Over 18 months in the making, I was the creative lead for Project #ShowUs from initial concept and strategy, to photo production, to global campaign development. In close partnership with my business partner Jennifer Berry, we lead a team of 40 truly badass people and rallied together to make the impossible, possible. And I’d be lying if I said my life wasn’t changed in the process.
Cannes Glass: Lion For Social Change - Silver