To increase newsletter subscriptions in time for the holidays, we created a way for users to get something in exchange for giving their email address. Introducing Uniqlo GIF Box: Give email, open the box and get GIF. Each GIF came with its own unique surprise, which ranged from telekinetic laser women, to cashmere vortexes, and of course free Uniqlo merchandise. We even tapped 7 acclaimed GIF artists from around the world to contribute their own work to the mix. The results set new standards for digital campaign success at UNIQLO. Upon launch, daily traffic to their website doubled. The campaign generated 11.1 million impressions on Twitter, and 21.7 impressions on Reddit. In less than a month, Gif Box had created over 120,000 new email subscribers.
Webby Winner - Branded Content
Clio Gold - Graphic Design
Clio Bronze - Mobile/Digital
Mashies Winner - Best Use Of GIFs