Uniqlo wanted to bridge their marketing campaigns and their e-commerce platform with a global experience that expressed their core philosophy of LifeWear. So, we created LifeBook: an ongoing global celebration of real people and the stories behind their individual style. Each season, the unique stories of real people were brought to life in interactive vignettes that combined sound, animation, editorial, and e-commerce. The simple and innovative interface made it as easy to browse for inspiration as it was to shop for clothes.
All content was designed for easy sharing across all global social networks. We used Facebook promotions to fuel the search for future stories and participants, while mobile-enhanced in-store and OOH displays enabled customers to immerse themselves in the world of Uniqlo LifeWear no matter where they are.