Ralph Lauren wanted to offer a creative twist on mobile-commerce for their youth brand, Rugby. What we developed was a highly interactive app that allowed users to quite literally become the new face of the brand. The app featured a slick drag-n-drop interface that allowed users to augment their face onto a Rugby model, then position hand-sewn patches to create and purchase personalized clothing on-the-go. Each model was transformed into a custom-designed crest, allowing fans to share their creations with friends, as well as purchase any garment made by any other user. The app was such a success that it won Ralph Lauren the honor of being named Mobile Marketer of the Year.
Mobile Marketer of the Year
RACie Silver - Integrated Media Campaign