The brief was essentially to create awareness around Uniqlo's patented Heattech thermal-wear in a way that would reach millions of people worldwide. Warm, thin and flexible, Heattech allows you to stay active in winter by eliminating the need for bulky outer layers. So we partnered with four of YouTube's most innovative content creators and asked what they would do outside if cold weather wasn't an issue. Then we flew them up into the glacial mountains of Whistler, BC, and created a content series that got a whole lot of people talking about thermal underwear.
Webby Honoree - Digital
Webby Honoree - Social Media
Webby Honoree - Native Advertising
Mashies Finalist - Best Use of YouTube