A year in the making, the full site redesign of vw.com was to develop a user experience more akin to using a piece of software than browsing a traditional website. It featured a unique widget-style navigation that offered quick access to all the tools necessary to navigate the site. Every feature was reconsidered with the kind of exacting precision that is the hallmark of German engineering. For example, the standard was transformed into an alternate navigation tool that seamlessly sorted media results from all over the web, including Google, FaceBook and YouTube. Other features included an interactive map interface to locate dealerships, full-screen gallery slideshows, seamless e-commerce, and a password-protected community section for car owners.
FWA - Site Of The Day
London International Awards - Grand Prize
London Internation Awards Winner - Interactive