hi, i'm john
I CREATE ELEGANT DIGITAL SOLUTIONS TO AGE-OLD BUSINESS PROBLEMS
From putting karaoke video booths into Volkswagens to creating the world's first crowdsourced platform for gender equality solutions, I'm happiest when leading teams of creative, user experience, and technologists into uncharted waters, always with the aim of helping my clients exceed their goals in surprising ways.
I fell in love with the digital world because it has no rules, and because its boundaries are constantly being redefined. As a creative director with a dual background in design and programming, I have over 13 years experience leading digital marketing and platform efforts for a wide variety of global brands, including Uniqlo, Dove, and Absolut. Just don't ask me to draw; I still make stick figures with arms that come out of their heads.
For the past eight months, I’ve lead the initiative to evolve the digital presence of HeForShe, the UN Women solidarity movement for gender equality. Overseeing an incredible team of planners, creatives and technologists, and working in close collaboration with HeForShe, we developed a new digital strategy that moved beyond the binary of male and female in order to create an inclusive movement that invites all of humanity to stand together for change. The result is the world’s largest crowdsourced platform for gender equality solutions, powered by the voices and actions of people across the globe.
Born and raised in New York City, I received a dual degree in Computer Science and Photography from NYU. Passionate about progressive culture, gender politics, and men's street style, I've been featured in Details Magazine and Bill Cunningham's New York Times Style section. When not working, I am dancing hip-hop, making jewelry, reading lots and lots of books, and seeking out esoteric food items to stuff into my face.
clients
HeForShe, Dove, W Hotels, Uniqlo, Ralph Lauren, Victoria's Secret, Volkswagen, Mercedes-Benz, FreshDirect, Absolut, Axe, Westin Hotels, Virgin Airways, Burger King, Meth Project, Partnership for Drug Free America
experience
Group Creative Director | Razorfish | 2016 - Present
Creative Director | Razorfish | 2010 - 2016
Associate Creative Director | Razorfish | 2007 - 2010
Senior Art Director | Crispin Porter + Bogusky | 2006 - 2007
Art Director | TBWA Chiat Day | 2004 - 2006
Senior Designer / Interaction Developer | TBWA Chiat Day | 2003 - 2004
Designer / Flash Developer | Deutsch | 2003
awards
Cannes Lions
Gold for Cyber | Volkswagen Blank Like A Rabbit
Webbys
Winner for People’s Choice | Uniqlo Lucky Cube
Winner for Branded Content | Uniqlo GIF Box
Winner for Interactive/Display | Volkswagen Blank Like A Rabbit
Winner for Online Guerrilla Marketing | Volkswagen Blank Like A Rabbit
Honoree for Activism | HeForShe.org
Honoree for Shopping | Uniqlo.com
Honoree for Best Practices | Uniqlo.com
Honoree for Game or App | Uniqlo Lucky Cube
Honoree for Interactive Advertising | Axe Premature Perspiration
Honoree for Digital | Uniqlo Powered By Heattech
Honoree for Social Media | Uniqlo Powered By Heattech
Honoree for Native Advertising | Uniqlo Powered By Heattech
Clios
Gold for Graphic Design | Uniqlo GIF Box
Bronze for Mobile/Digital | Uniqlo GIF Box
Silver for Branded Entertainment | Uniqlo Lucky Cube
Shortlist for Cyber | Burger King Huckin’ Chicken
Art Directors Club
Gold for E-commerce | Uniqlo.com
Shortys
Finalist for Best Online Community | HeForShe.org
Finalist for Best Social Good Campaign | HeForShe.org
Mashables
Winner for Best Use of GIFs | Uniqlo GIF Box
Finalist for Best Use of YouTube | Uniqlo Powered By Heattech
One Show
Shortlist for Interactive | Volkswagen Blank Like A Rabbit
Shortlist for Interactive | Volkswagen Caraoke
Shortlist for Interactive | Burger King Angus
Shortlist for Interactive | Absolut Winter
Shortlist for Interactive | Absolut Wonder
Shortlist for Interactive | Absolut Apeach
Shortlist for Interactive | Absolut Raspberri
London International Awards
Grand Prize | Volkswagen.com
Winner for Interactive Media | Volkswagen.com
Effies
Silver for Interactive | Absolut Apeach
FWA
Site Of The Day | Volkswagen.com
Mobile Marketer Of The Year
Ralph Lauren, Make Your Own Rugby App