✊  So, so, so f*cking proud of this one ✊

To confront media sexism, Dove hijacked the conversation surrounding the world's largest sporting event. We built a powerful AI tool to identify sexist quotes around the clock and the globe. Whether it was said online, on the radio, or on TV, we gave everyone the ability to Tweet sexist quotes directly back at the publication that said it with the click of a button. Our campaign galvanized an online movement that held the media accountable in real-time, and helped set a new standard for how to cover female athletes.

AWARDS
Webby Winner - Corporate Social Responsibility

Webby People's Voice - Corporate Social Responsibility

Clio Sports Grand - Social Good

Clio Sports Gold - Single Platform Campaign

Clio Sports Silver - Integrated Campaign

Clio Sports Silver - Billboard

Clio Beauty Gold - Social Good

Clio Beauty Silver - Integrated Campaign

Clio Beauty Silver - Single Platform Campaign

Clio Silver - Integrated Campaign

London International Awards Silver - Public Service

London International Awards Silver - Social Media

London International Awards Bronze - Brand Action

London International Awards Finalist - Integration

MMA Smarties - Best In Show

MMA Smarties Gold - Social Impact

MMA Smarties Gold - Media Strategy

FWA - Site Of The Day

Marketing Dive - Campaign Of The Year

Shorty Social Good Winner - Best Use of Hashtag

Shorty Social Good Shortlist - Best In News & Media

Shorty Social Good Shortlist - Best Integrated Campaign

Twitter Awards Gold - #Scale

New York Festival 3rd Prize - Social Media & Viral

Creative Pool Winner - Out Of Home

Creative Pool Winner - Digital

D&AD Wood Pencil - Digital Marketing

Art Directors Club Merit - Campaign Site

Art Directors Club Merit - Content Strategy

Jay Chiat Awards Bronze - National Strategy